A quiz ends with a reward. You choose its type when you build the quiz, and the choice matters more than it looks, because the six types do not all give the shopper the same thing at the end.
Three of them hand over something the shopper can act on immediately. Three of them describe something they will have to be given another way.
The six types, and what the shopper receives
Reward type | What appears on the result screen |
Discount code | The real code, a copy button, and an Apply at checkout button |
Free shipping | Same, when pointed at a real discount offer |
Gift code | Same |
Bundle | Your summary text only. No code, no button. |
Free product | Your summary text only. No code, no button. |
Discounted product | Your summary text only. No code, no button. |
The first three work end to end. The shopper finishes the quiz, sees the actual code, and can copy it or tap a button that takes them to checkout with the discount already applied. It arrives immediately on the result screen. No email is sent, and none is needed.
The last three are informational. Arbyn shows the words you wrote in the reward summary and nothing else. There is no button that adds the bundle to a cart, no code for a free product, and no automated path from "the shopper earned this" to "the shopper has this".
This is the single most important thing to know about quiz rewards. If you set a quiz reward to Free product and write "you have won a free tote bag", the shopper reads that sentence and then has no way to claim it inside chat. You will need to fulfil it yourself, and your summary text needs to tell them how. Something like "reply here and we will add it to your next order" turns a dead end into a working promise.
Arbyn now says this in the builder too: pick Bundle, Free product, or Discounted product and a notice appears right where you choose it, reminding you the result screen shows your summary text only.
If you want a reward the shopper can genuinely self-serve, use Discount code, Free shipping, or Gift code.
Rewards point at discounts you already made
For Discount code, Gift code, and Free shipping, the reward does not create anything. It points at a discount offer you have already created on the Discount offers page.
That has two useful consequences:
The code stays live and correct. It is the same discount object, so if it expires or you change it in Shopify, the quiz reflects that rather than handing out a stale code.
If it expires, the shopper is told honestly. A shopper coming back to a result whose reward has since expired sees the summary text without a working code, rather than a code that fails at checkout.
It also means a quiz reward cannot be more generous than the discount behind it. Change the discount, and every quiz pointing at it changes.
A note on the name: Gift code is a discount code, not a Shopify gift card. It was renamed from "gift card" precisely because the old name implied a stored-value card that it never was.
What a reward must have before the quiz will go live
Arbyn refuses to activate a quiz that cannot deliver what it promises. That is deliberate: a live quiz should always be one that actually works.
Every reward needs a reward summary, the sentence the shopper reads. It cannot be blank.
Five of the six types also need a reference: something real to point at.
Discount code, Gift code: a live discount offer.
Bundle: an active bundle.
Free product, Discounted product: a published product.
Free shipping is the only type that can stand alone without a reference, on the strength of its summary text.
If any of that is missing, the quiz stays a draft and tells you which check failed.
It is also rechecked continuously. A quiz that was valid when you activated it is validated again every time a shopper opens it and every time one submits it. So if you later delete the discount a reward pointed at, the quiz stops running rather than continuing to promise something that no longer exists. This is why a quiz can go quiet without you having changed the quiz itself: check whether the thing it points at is still there.
Scored quizzes need a reward per tier
If your quiz uses the scored mode, each score tier carries its own reward, and every tier has to satisfy the rules above independently. A tier with a reward type set but no summary text blocks activation just as a broken top-level reward would.
There is one extra rule for scored quizzes: at least one tier has to start at zero, so that every possible score lands somewhere. A set of tiers beginning at 40 percent leaves anyone scoring 30 with no result at all, and activation is refused rather than letting that happen live.
Good to know
The reward is delivered at the moment the quiz finishes, on the result screen. Nothing is emailed, and the shopper does not have to be in an active chat.
A shopper who returns after using up their retakes still gets their reward back. The earlier result is rebuilt and shown again, with the reward checked for liveness at that moment.
Cross-sell products appear on every quiz result, in all three modes, not only in match mode.
A reward is not gated behind the lead form. The result and the code are shown in full first, and the "save my result" form comes after. A shopper can take the reward without giving their details.
FAQ
I set a Free product reward. Why can the shopper not claim it? Because that type shows your summary text only, with no button behind it. Write the summary so it tells the shopper how to claim, or switch to a Discount code reward, which works end to end.
Why does my quiz keep going back to draft? Something it points at has gone. Most often the discount offer behind the reward was deleted or expired, or a product an answer recommended was unpublished. The quiz tells you which check failed.
Can Arbyn create the discount for the quiz reward? No. Create it on the Discount offers page first, then point the reward at it.
Is Gift code a Shopify gift card? No. It is a discount code. The name was changed to stop implying otherwise.
Does the shopper have to give their email to get the reward? No. The result and the code are shown first, and the lead form is optional after it.
What if the reward expires before the shopper comes back? They see the reward description without a live code, which is honest rather than handing them something that will fail at checkout.