Arbyn is only as good as what it knows about your store. The Knowledge Center is where you can see every source feeding it, in one place, and where the gaps actually are, instead of wondering what Arbyn does or doesn't know.
What it does
The Knowledge Center is a hub with a score for how complete your setup is, a plain-language summary of what Arbyn currently understands about your business, and a set of cards, each one a different source of knowledge you can drill into, review, and manage.
Where to find it
Knowledge in the app navigation.
How it works
The Intelligence Score. At the top of the hub is a single number out of 100, made up of seven weighted categories: your uploaded documents, your Shopify policies, your product catalog's completeness and sellability, facts Arbyn has learned from your team, web pages you've added, operational signals like active locations and shipping, and how many customer profiles Arbyn has built up. Each category shows how many points it's already earned and how many more are available, sorted so the biggest opportunity always shows first. It's meant to be a genuine to-do list, not just a badge, closing a gap in one category (writing a missing policy, adding a product description) moves the score the next time you look. Your Business Brief isn't one of these categories, it refreshes on its own every week regardless of what you do, so it wouldn't tell you anything about your own effort, it still shows up as its own source card below with its freshness right there.
Catalog completeness & sellability weighs whether products can actually sell, not just whether they're described well. A product with a great description, tags, and vendor set still drags this category toward zero if it sits somewhere Shopify can't actually fulfil it, an out-of-coverage location or a delivery profile that doesn't reach where the stock is. A catalog that can't sell shouldn't read as healthy just because its listings are well-written.
The Business Summary. Just below the score sits a short, plain-language write-up of what Arbyn currently understands about your store: your customers' most common questions, patterns in how conversations go, and concrete recommendations for what to fix next. It refreshes automatically every week, and you can force a fresh one any time with the Regenerate button rather than waiting.
How Arbyn actually works, in two loops. The hub explains the two pipelines that make up "knowledge" for Arbyn. The first is retrieval: every source below (your documents, your policies, your catalog, and more) is compared against a customer's question in the moment, and whichever sources are actually relevant get pulled in to help answer it. The second is learning: separate from retrieval, Arbyn is also always watching what your team does (corrections, edits, takeovers) and turning genuine human moments into knowledge for next time, covered fully in Arbyn learns from your team and How Arbyn learns from outcomes.
The source cards. Below the score and summary sit the individual knowledge sources, each with its own dedicated page and its own article going deeper:
Documents. Policies, FAQs, and any other text you write or upload directly.
Web sources. Pages from your own site Arbyn reads and keeps up to date.
Learned facts. What Arbyn has picked up from your team's real replies and edits, and the behavior patterns it's learned from its own outcomes.
Shopify knowledge. Your store's own Shopify policies, pages, and blog posts, read automatically.
Catalog. An audit of your products, collections, locations, and shipping profiles, flagging anything missing that would help Arbyn answer better, and flagging any product that's well described but can't actually be sold because of where its stock sits.
Analytics. What's actually being retrieved and used when Arbyn answers real questions.
Knowledge gaps. Questions Arbyn couldn't confidently answer, plus any conflicts between your own sources it's found.
Customer profiles. What Arbyn remembers about individual shoppers across their conversations.
Business Brief. The identity, brand voice, and operating facts Arbyn has assembled about your business as a whole.
Built-in Shopify knowledge. The general, all-stores knowledge Arbyn starts with before it ever reads a word of your own content, covered topic by topic in its own article.
Good to know
The score is a to-do list, not a grade. Every category tells you exactly what's missing and roughly how many points closing it is worth, so you always know what to do next.
Retrieval and learning are two separate things. One decides what Arbyn pulls in to answer a specific question right now; the other is Arbyn quietly getting better over time from what your team actually does.
Nothing here is required to launch. Arbyn arrives with built-in Shopify knowledge and reads your live catalog and policies automatically; everything else here is you actively raising how complete and specific its answers can be.
The Business Summary is generated, not written by you. It refreshes weekly on its own, and you can force a fresh one at any time instead of waiting for the next cycle.
FAQ
Do I have to fill in every category to a perfect score before Arbyn works well? No. Arbyn answers general questions from its built-in knowledge and specific ones from your live Shopify data from day one. The score highlights where adding more of your own detail would help most, it isn't a requirement to go live.
What's the difference between the Knowledge Center and the Business Brief? The Knowledge Center is the whole hub, every source in one place. The Business Brief is one specific source inside it: the identity, brand voice, and operating facts Arbyn has assembled about your business as a whole.
How often does the Business Summary update? Automatically every week. You can also click Regenerate on the hub to force a fresh one immediately instead of waiting.
Where do I go to see exactly what Arbyn couldn't answer for a customer? The Knowledge gaps card, it lists real unanswered or low-confidence questions, plus any conflicts it's found between your own sources. Why didn't Arbyn know that, and how do I fix it? walks through exactly what to do once you've found one.