It's one thing to know Arbyn is answering questions and building carts in chat. It's another to see, in real numbers, what that's actually worth to your store. Revenue attribution shows you the orders Arbyn helped bring in, matched to the real conversation behind each one, and Reports shows your broader support and sales performance alongside it. Both share the same date filter, so choosing "last 30 days" once means every number on the page is answering the same question.
What it does
Every order Arbyn helped drive is matched back to the conversation that led to it, then totaled up into figures you can actually trust: revenue, number of orders, average order value, discounts used, and refunds, all for orders Arbyn is genuinely responsible for. You choose the time window once, and from any order you can jump straight to the conversation that produced it, or open the order itself in Shopify.
Where to find it
Open Reports, or Sales, Revenue attribution, from your Arbyn dashboard. Both pages use the exact same date range control at the top.
How it works
Choosing a date range. The filter offers Today, Yesterday, the last 7, 14, 30, or 90 days, This month, To date (everything since you started, with no earlier period to compare against), or a Custom range you pick on a calendar. Whichever you choose, the whole page, every KPI, chart, and table, updates to that window. Reports and Revenue attribution use this one shared control, so a range never means something slightly different depending on which page you're looking at.
Attributed orders vs. all orders. By default, the orders table on Revenue attribution shows only the orders Arbyn actually sourced. A toggle above the table lets you switch to All orders, every order placed in the window, with an Attributed badge marking the ones Arbyn drove, so you can see Arbyn's share in context against everything else that came through your store. Your headline numbers at the top (revenue, AOV, discounts, refunds) always reflect Arbyn-attributed orders only, in either view, since that's specifically what attribution is measuring.
Filtering by channel. Next to that toggle, a channel filter narrows the table down to a single channel, chat widget orders only, for example. The list of channels shown only includes ones you actually have active, so you won't see a filter option for a channel you haven't turned on.
Jumping to the source. Open the actions menu on any order row to View conversation, which opens the actual chat or email conversation that led to the sale right there on the page, or View order in Shopify, which opens that order in your Shopify admin in a new tab. "View conversation" only appears on orders that came through a real Arbyn conversation; an order placed without one simply won't have that option, since there's nothing to open.
What "Attribution rate" means. This one number answers a slightly different question than the rest of the page: out of every order your store placed in the selected window, what share did Arbyn actually source (for example, "25.0 percent, 2 of 8 orders")? It's the one figure on the page measured against your whole store's order volume, rather than against Arbyn's orders alone, which is why it's called out separately from the other cards.
Currency, handled correctly. Every figure on both pages is shown in your store's own currency. If you sell into more than one market and a shopper checks out in a different currency, the numbers here are converted so your totals always add up correctly rather than mixing currencies together into a number that doesn't mean anything.
Good to know
"To date" has no comparison. Because it covers everything from the start up to right now, there's no earlier period to measure it against, so you won't see a "vs. previous period" change next to it the way you would with the other ranges.
Reports and Revenue attribution are two different views of related data. Reports gives you the fuller picture of your support and sales performance; Revenue attribution goes deep specifically on the orders Arbyn drove. Both always agree on the date window, since they share the same filter.
A large number of orders in one window is still shown accurately. If a busy period pushes past what a single page load can hold, you're told about it plainly rather than the number being silently cut off or wrong.
The channel filter only shows what you have. You'll never see an empty filter option for a channel, like Instagram or Messenger, that isn't live on your store yet.
FAQ
Does "Attribution rate" measure the same thing as my other revenue numbers on the page? No. Attribution rate answers "what share of all my store's orders did Arbyn source," using every order in the window as the denominator. The rest of the cards, net revenue, average order value, discounts, refunds, are all scoped to Arbyn-attributed orders specifically.
Can I see orders Arbyn didn't drive on this page too? Yes. Switch the table toggle to All orders to see every order placed in the window, with the ones Arbyn sourced clearly badged, so you can compare Arbyn's contribution against your total order volume.
Why don't I see a "View conversation" option on some orders? That option only shows up when the order is linked to a real Arbyn conversation. An order that came in through a channel or path with no conversation behind it won't have one to open.
If a customer in a different currency buys through Arbyn, will my totals be wrong? No. Figures are converted into your store's own currency before they're added up, so your headline numbers stay accurate even if you sell in more than one currency or market.